STORY OF AVI

AVI began its journey with the simple notion to inspire an active lifestyle and a new generation of athletes. Setting foot in the local sportswear market in 2007, the homegrown brand shares equal passion for superiority, innovation, and style, creating sportswear that brings lasting value to its patrons.

Delivering on the promise of creating a unique experience in every aspect remains a top priority. AVI is determined to go the extra mile to offer products that understand the dynamics of sportswear, driven by continual technological development.

The brand story aspires to stand synonymous with the courage displayed by ancient Sri Lankan warriors. Once begun from the grassroots as a footwear brand, AVI has expanded the portfolio to offer its own range of high-quality apparel and accessories. In 2022, the brand reached a new milestone by officially opening the AVI Exclusive Brand Outlet in Colombo.

Today, AVI is on an unstoppable mission to inspire everyone to jump the hurdle and make dreams come true.

BIRTH OF THE NAME

Our Game, Our Weapons.

In ancient Ceylon, rich in heritage, culture, and intellect, countless rulers have fought for power and dominance over the island. 

At a time when Ceylon was dubbed the “Granary of the East” and proclaimed as the “Golden Era”, one ruler who left his legacy behind for generations to remember. One of the greatest monarchs in the long history of the country, King Parākramabāhu the Great earned deep regard for everything this country stood for.

For some monarchs, battle was significant in conquering territories and earning prestige. For some others, battle was the ultimate power play to safeguard the island nation with its values and unite its people. History tells that one of King Parākramabāhu’s biggest strength was his unique weapons – අවි.

Resembling the same aspiration of our ancestral monarchs to achieve greatness and bring pride to the country and its people are sportspersons of this day and age. Just as King Parākramabāhu the Great and many other legendary rulers faced daunting missions for prosperity, every great athlete needs their own unique weaponry to stay ahead of the game.

And so was born the brand “AVI”.

Until now, the deepening gap between exigency for high-quality sportswear and their availability according to affordability for sportsmen and women to chase their dreams.

This changes with AVI, the weaponry every sports person and athlete deserve to reach their goals. The craftsmanship of AVI products holds quality in highest regard. Each and every product flaunts its uniqueness – design, style, innovation, comfort, longevity.

AVI believes in the ability of sports to bring out the best in people – to test patience amid tension, perseverance in the darkest hour, and potential beyond limit. AVI believes in the power of sports, to bring real change in anyone’s life.

AVI lets you put on your game face and exude confidence – it sets new trends in the Sri Lankan sporting arena to take a risk and struggle on through the journey. With AVI, nothing can stop you from achieving greatness and leaving your legacy.